Instead of picking up email tidbits from here, there, and everywhere, why not just get it all at once?

A general knowledge of design and marketing is essential to taking this course, as I will be assuming you understand basic terminology and concepts in ecommerce and B2B marketing.

I will be using Figma to design emails, although you can follow along in a different design program (i.e. XD, Photoshop, etc). You won't need to know Figma (although I recommend it as a design tool – it's more lightweight than Adobe programs.)

You don't need to have any specialized email knowledge to take this course.

The majority of the course will focus on Klaviyo, as it is the industry standard for ecommerce marketing. However, we will also have a few demonstrations in Mailchimp and Constant Contact. There are a lot of similarities between many of the top ESPs, so once you understand the core of flow setup, you'll be able to transfer that knowledge and skillset from one ESP to another.

We will be using the following tools:

• Figma as our core design program. You can follow along with any tool you're comfortable using, such as Adobe XD, Illustrator, Photoshop, etc. You can use Canva, although it will pose some design limitations.)

Cost: Free to get started

• Klaviyo as our core ESP, as well as Mailchimp & Constant Contact. If you don't have access to Klaviyo, you can follow along in any ESP with similar capabilities. Class 5 is the only class where we'll focus on Klaviyo-specific tools; however, I will do my best to reference other ESPs as well. At the beginning of the course, I'll collect all in-use ESPs from everyone in Slack so I can reference other tools.

Cost: Free to get started

Other tools I use that are not strictly necessary:

• Photoshop

• ChatGPT

• NanoBanana

The majority of the course will focus on DTC-style emails. However, throughout the classes I will use B2B examples and even healthcare examples so you can broaden your knowledge and skillset. The course is designed to be useful to all email creators, even if you are in a specific niche like B2B or healthcare.

Live is best (for feedback + questions), but you’ll have lifetime access to recordings. If you miss a class, you can catch up via replay and still ask questions in Slack.

Due to the live, cohort-based nature of the course, all sales are final. If something major comes up before the course starts, please email us at course@motif.studio and we’ll see what we can work out.

We intend to keep the cohort to under 12 people. I will review homework examples live per class, plus answer all of your Slack questions and comment on your homework once a week.

The ability to execute every part of the email process, end-to-end

A clear email offer you can pitch to clients (campaigns, flows, pricing)

Portfolio-ready email examples

A ChatGPT prompt guide for strategy and copywriting

Figma-based templates for strategy decks and proposals

No, this course covers everything you need to know to create emails confidently in Klaviyo or a similar platform, but we're not going to explore every toggle and button. We will cover all of the essentials and some non-essentials, too. But if you're looking for an in-depth platform course, Klaviyo has a lot of great documentation and courses for partners!